Vera bradley
VICE PRESIDENT MARKETING CREATIVE
Fort Wayne, IN
Implemented an in-house creative agency via existing and recruited talent to service multi-channel needs of an iconic American brand. Championed the evolution of a print-only culture to one lead by a robust digital presence. Elevated creative talent by nurturing a culture of independence, creative risk taking and celebrating the benefits of collective success.
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TUMI
VICE PRESIDENT CREATIVE SERVICES
New York, NY
Doubled the depth of the creative service department and implemented an apprenticeship program to meet the fluid demands of a global luxury brand. Led and mentored creative teams in visual design for key product launches in Europe, Asia and the Middle East. Integrated internal resources with outside agencies to concept and execute key business initiatives.
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URBAN ZEN by Donna Karan
VICE PRESIDENT RETAIL CREATIVE SERVICES
New York, NY
Defined and executed brand voice creative components across all touchpoints. Incorporated lifestyle products from artisans of developing nations to increase awareness of the brand’s humanitarian initiatives. Consistently delivered comp-store increases while expanding wholesale accounts both domestically and internationally.
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ST. JOHN
VICE PRESIDENT VISUAL
Irvine, CA
Created and implemented the global visual standards through all domestic and international channels. Leveraged strategic partnerships throughout all levels of the organization to develop fluid fiscal strategies to respond and react in a fluctuating market. Mentored the visual, retail marketing, store design and events teams from concept to installation.
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TOMMY HILFIGER
VICE PRESIDENT CREATIVE SERVICES
New York, NY
Brought an all-American brand voice to life via visual components covering all phases of a product lifecycle from concept, to the showroom to the shopping bag. Championed the founder’s creative vision in flagship store installations. Designed and implemented four international retail concepts supporting key product rollouts and successfully launched the e-commerce website.
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Polo Ralph Lauren
SENIOR DIRECTOR OF VISUAL PRESENTATION
New York, NY
Developed the visual layout of store environments by capitalizing on the unique talents and insights of cross-functional teams. Created training tools for visual merchandising teams to foster growth, accountability and passion for brand standards.